Hall of Fame

Four Roses Brand Ambassador Al Young has a wealth of industry knowledge and experience that spans four decades.

Al began his career in the distilling industry in 1967 in the Quality Department of Joseph E. Seagram & Sons, Inc. He moved into management with Seagram’s in his hometown of Louisville, Kentucky. Al worked in their Lawrenceburg, Kentucky distillery as a Shift Supervisor and when the Louisville plant closed in 1983, he was transferred to Seagram’s Lawrenceburg, Indiana distillery. In 1990, Al moved back to the Lawrenceburg, Kentucky facility, where he served as a Distillery Manager for 17 years, prior to becoming Brand Ambassador in 2007.

In his role as Brand Ambassador, Al handles a variety of Marketing and PR responsibilities including distributor sales training, external website email management, VIP distillery tours and is the company liaison for numerous charitable events. He is also tasked with preserving the Four Roses history and archives, as well as frequently travelling to develop and foster account relationships across the US. And if that isn’t enough, in 2010 Al wrote a book on the history of Four Roses entitled Four Roses, The Return of a Whiskey Legend.

In his ‘spare time’, Al enjoys watercolour painting, is a history buff and a voracious reader. He graduated from Western Kentucky University and did graduate work at Southern Illinois University. He and his wife of 47 years reside in Lexington, Kentucky. They have three children and four grandchildren.