Hall of Fame

Jeff Chau is a veteran of the whisky industry in China and has dedicated his professional career to furthering the profile of Chinese whisky around the world through brand management, market development and education.

He is currently the managing director for the Greater China region at William Grant & Sons, where he is responsible for the development of distribution, wholesale and retail networks across the country.

Jeff’s deep and varied involvement in the Chinese whisky world has given him a prodigious knowledge of its inner workings and elevated him to a respected position among his peers. He is also a Keeper of the Quaich, further signifying his standing in the whisky industry.