Hall of Fame

Serge Valentin, hailing from Alsace, is an essential figure in the world of whisky. A passionate and self-taught enthusiast, he launched the blog Whisky Fun in 2002, which quickly became a global reference for both whisky amateurs and professionals. Serge defines himself first and foremost as an enlightened amateur, rejecting any professionalisation or monetisation of his activity. His approach remains true to the original spirit: sharing his passion without compromise, free from advertising or brand partnerships. Whisky Fun is one of the most-consulted websites for whisky tasting notes, with more than 28,000 tastings documented. Serge regularly publishes short, accessible notes, often accompanied by his quirky tone and sense of humour. His influence is such that his opinions can make or break the reputation of a bottle, and his ratings are followed by collectors and professionals worldwide. Serge embodies a simple philosophy: whisky should remain a pleasure, free from snobbery. He has always refused to turn Whisky Fun into a commercial venture, preferring to preserve its independence and authenticity. His intentionally minimalist and unadorned website reflects this commitment to staying true to the essentials: tasting and sharing. With more than 20 years of existence, Whisky Fun has become more than just a blog — it is an institution.